I thought this interaction could easily be replicated with a Storyline slider. Here is the result. It was ridiculously simple to do, the most time-consuming part was saving the images from the site.
I added a slider with custom thumb, an image object with states and a bunch of triggers to switch image states as the slider variable changes. By the time they announced pre-boarding, my slider interaction was completed, tested and uploaded to my site! Now, if I could only make my carry-on bag fit into this idiotic sizing thing 🙂
Edit 10/20/2015: I happened this SketchFab 3D model of the Tesla Model X today and did a qucik test to see how this woud look inside Storyline. Here is the testfile. I simply used the model`s embed code and added it to Storyline via the Video from Website function.
Edit 09/2016: Since several people asked for the Storyline source file, here it is.